Protecting Europe's forests is a responsibility that we can only fulfil together. That's why we're excited when our partners take part in discussions with us, for example during a Lunch & Learn at the Airbnb office in Berlin or in the short video with Yello.
With Yello, we visited our Rosenau project to shoot a video showing how forest transformation works and the tangible impact climate protection projects have on the ground.
Since 2023, we have been working with Airbnb and SQUAKE to enable travelers in Germany to make a direct contribution to local climate protection when booking their stays. More than 130,000 guests have already contributed, allowing over 213 soccer fields worth of forest to be transformed into climate-resilient, biodiverse mixed forests. Have you used this feature when booking on Airbnb yet?
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Dr. Christine Rzepka has been Marketing & Communications Lead at Pina Earth since 2023. In her articles, she shares recommendations and practical insights on credible sustainability communication and provides insights into Pina Earth's technology-based approach to regional climate protection. Before joining Pina Earth, she worked in other start-ups in the FinTech and EdTech space, in technology consulting and in academia as part of her PhD in Information Systems.
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