Pina Earth x Polarstern: How we are not only driving the energy transition with green electricity
Reducing our own emissions must always be the first step in the fight against climate change - whether as a company or privately. The remaining energy requirements must then be covered by energy from renewable sources. Polarstern is a green energy supplier that only supplies 100% green energy. The social business applies particularly sustainable criteria to its operations and offers green electricity exclusively with a German certificate of origin. At the same time, there are also unavoidable residual emissions in the Polarstern office and during business trips. Polarstern makes a climate contribution with Pina Earth to convert the forest in the Schlegel climate protection project in a climate-resilient and biodiverse way.
Polarstern offers 100% green energy from renewable sources in Germany. The social business is thus pursuing the vision of changing the world with energy, as the energy transition is one of the key issues in the fight against climate change. Polarstern has already saved over 240,000 tons ofCO2 by the end of 2023. The idea for Polarstern came to the three founders in 2009, when they wanted to use their manpower for something meaningful and sustainable. Just like the founders of Pina Earth, Gesa and Florian, the idea of shaping a sustainable future was at the heart of their founding idea.
"Energy is one of, if not the biggest lever in climate protection. To heat buildings, to power appliances, to be mobile or to produce things - energy is needed everywhere. Nothing works without energy. But with more and more fossil fuels, nothing will work in the future. The switch to renewable energies therefore opens up many opportunities. That's where our vision comes from: changing the world with energy." - Florian Henle, founder and Managing Director of Polarstern
As a social business, Polarstern goes beyond its core business: each tariff promotes the expansion of renewable energies in Germany and supports climate protection projects in developing countries. Photovoltaic systems are built in Germany and innovations such as green hydrogen are promoted. Internationally, Polarstern supports the construction of micro-biogas plants for households in Cambodia and solar power supplies for entire villages and small towns in Madagascar. Through these initiatives, Polarstern provides more than 50,000 people with access to clean energy (as of the end of 2023).
SavingCO2 really is part of Polarstern's DNA. That's why Polarstern also makes sure to keep its footprint as small as possible in its own business processes.
"In addition to our range of products, we pay attention to sustainable criteria in our business activities and actions at Polarstern. This includes energy-saving measures such as efficiency settings on computers, timers on electrical appliances and multiple plugs, avoiding plastic waste by providing reusable lunch boxes and glass bottles, buying reusable office supplies as well as refurbished electrical appliances and, of course, switching to electric vehicles. The cars are already electric, and the buses and Caddies of our electric master craftsmen will be too." - Florian Henle, founder and managing director of Polarstern
For the remaining unavoidable footprint, it was important for Polarstern to support a long-term project and raise awareness about it. The connection to regional forests quickly becomes apparent when you read Polarstern's magazine: It explains why forest protection is so important in the fight against climate change and how switching to green electricity also protects the forest. By using renewable energy, households can reduce theircarbon footprint and thus slow down climate change. At the same time, other pollutants such as particulate matter, which can otherwise weaken the forest, are avoided.
For this reason, Polarstern and its employees are also fans of regional forest protection for their own footprint, namely where a climate contribution has the greatest impact.
Polarstern supports the 'Schlegel' climate protection project in Germany in order to make an effective contribution to reducing its own residual emissions. In contrast to reforestation projects, this project is not about planting or replanting forests, but about saving the forests we still have - through forest conversion.
In the Schlegel forest conversion project, over 470 hectares of a single-layer spruce forest in Thuringia are being converted into a near-natural and species-rich permanent forest. To prepare the forest for the future challenges of climate change, climate-resilient tree species are being introduced and the stability of the forest is being promoted by diversifying the tree heights. The project was certified by TÜV Nord in accordance with ISO 14064-2 at the beginning of 2023.
To guarantee a high standard of quality, all Pina Earth forest projects go through five steps in the development and certification process:
To finance the measures over the duration of the project, the forest owners receive additional income through the sale ofCO2 certificates by Pina Earth. The more long-term the commitment through the climate contribution, the more security and predictability for the forest owners, so that the measures can be implemented successfully and quickly.
Polarstern also aims to think and act for the long term. To this end, strong partnerships are indispensable as a counterweight to the conventional economy. Like Pina Earth, Polarstern is also part of the German Sustainable Economy Association (BNW). And Polarstern is no stranger to regular certifications either: the B Corp company is continuously audited on the extent to which it works towards an inclusive, fair and regenerative economic system that takes into account the interests of all stakeholders.
"Preserving and protecting our natural resources on Earth is very important to us at Polarstern. It is not only important to break new sustainable ground, but also to use and strengthen existing resources in such a way that the impact grows. Protecting native forests with Pina Earth and adapting them to environmental and climate conditions so that they continue to act as valuable CO2 sinks is in line with our ideas of forward-looking, sustainable action." - Florian Henle, founder and managing director of Polarstern
Dr. Christine Rzepka has been Marketing & Communications Lead at Pina Earth since 2023. In her articles, she shares recommendations and practical insights on credible sustainability communication and provides insights into Pina Earth's technology-based approach to regional climate protection. Before joining Pina Earth, she worked in other start-ups in the FinTech and EdTech space, in technology consulting and in academia as part of her PhD in Information Systems.
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